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Shopify logosu, beyaz alışveriş çantası simgesi ve yeşil arka plan üzerinde

What is Shopify?

Dec 03, 2025

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MUSA ÜTEBAY

What is Shopify?

Shopify is a commerce platform that helps you sell in person or online. Explore Shopify features, benefits, and plans!

Millions of people use Shopify every day to power their businesses. From online side hustles to global retail giants, Shopify makes commerce better for everyone.


So, what is Shopify and how does it work? Explore Shopify's store management software and sales tools. With customization options to suit every need, find out why Shopify is the perfect platform for your next business idea.

What is Shopify?

Shopify is a seamless commerce platform that lets anyone start, manage, and grow a business. Using Shopify, you can create an online store, manage sales, market, and accept payments both digitally and physically.


Shopify's power in commerce stems from the experience of millions of business owners. Shopify has built features and products that empower today's businesses, supporting everyone from solo entrepreneurs to major brands. And it continues to shape the future of commerce.

How Does Shopify Work?

Shopify aggregates your business activities into a single platform and allows you to track the entire sales process, from order reception to post-sale analysis, through a single admin panel.


With Shopify, business owners can sell across multiple platforms, including their own websites, marketplaces, social media, and brick-and-mortar stores. Inventory and customer information are synced across all channels, simplifying management.


Shopify is a secure, cloud-based hosting platform that lets you securely access your data from any compatible device with an internet connection. This flexibility allows you to manage your business from anywhere.

Customizable, responsive online store themes that make your brand stand out on mobile and desktop devices, such as Be Yours.


Businesses need a variety of tools to manage tasks like inventory and shipping. Connecting these systems can cost business owners time and money. Shopify brings these technologies together, allowing you to manage all your business activities from a single location: the Shopify admin panel.

What Does Shopify Offer?

Shopify is a configurable product with a variety of plans. Store owners can add additional products beyond the basic level, customize components, and integrate apps to create a personalized experience tailored to their business's needs.

Basic Level: Shopify's Core Product

Every Shopify plan* turns your idea into a business and gives you everything you need to start selling: customizable templates, an online store, cross-channel sales tools, fast and secure checkout, and integrated marketing features are the foundation on which Shopify's other products and apps are built.


Here are some of the features that come with your Shopify subscription:

Customizable themes: Shopify's free online store themes support animations like dynamic scrolling and hover effects.

AI features: With Shopify Magic, you can create content that aligns with your brand, set up automatic replies, and write product descriptions.

Reach millions of mobile shoppers with the Shop app: Personalize your mobile store and expand your brand in just a few clicks. Shop Stores offers customizable collections, categories, and routing options, just like your online store.

The world's best checkout system: Shopify plans include the one-click checkout system with the highest conversion rate.

Custom domain on Shopify: Securely choose and connect your domain with Shopify. Easily customize with full control and configuration.

*The Shopify Starter plan is designed for selling on social media and may not include some of the key features described above.

🧁 Stellar Eats Increased Conversion Rate by 3.5%

When bakery brand Stellar Eats switched to Shopify’s single-page checkout system, it improved its customer experience, increased its conversion rate by 3.5%, and grew revenue within two years.


Level 2: Shopify's Additional Products, Plans, and Services

Every independent business is unique, and your needs will change as your store grows. That's why Shopify offers important upgrades, most of which come at no additional cost. Shopify-specific products like access to capital or expedited payment options can be added to your admin panel.

Shopify POS

You can sell in brick-and-mortar stores with Shopify POS. It offers plans and hardware that let you sell online or in multiple brick-and-mortar stores. Shopify retail plans include everything you need to sell online. All your retail and ecommerce sales are synced across Shopify.

Shopify Plus

Ready to take the next step? Shopify Plus offers a scalable and powerful platform for high-volume businesses. Join the world's best brands and sell anywhere with powerful analytics and automation. Sell more, move faster, and build strategic partnerships.


Here are the features coming to Shopify Plus:


Customizable checkout page: Develop your checkout page to be app-based, secure, and high-converting.

B2B process automation: Get more out of your existing apps with Shopify Flow.

Custom audience lists: Optimize your customer acquisition with Shopify Audiences.

Calculate customs duties and import taxes: Sell internationally with Shopify Markets.

24/7 technical support.

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